Stride Software
Stride is a Customer Data Platform that empowers marketers to be data-driven without complex engineering.
Focus:
Identity System
Marketing Landing Site
Copywriting
Context:
Freelance
Time:
2017 May
Project Overview
After the client received the series A Funding from Sutter, I took on the project to redesign the identity system and overhaul the structure of the marketing landing site to better reflect the evolved product direction.
The name Stride suggests that with the tools, your marketing plans can stride forward with confidence.
Logo Concept
Logo Mark
The two shapes symbolize the link between the marketers and the customers. The tilt in the logo signifies the ease of communication and the responsive data processing; the standalone shape stands for reliability, and the color and overall shape create an approachable and friendly feeling.
Logo Type
The custom font has simple yet elegant strokes that reflect the inner confidence, especially the lowercase “t” without the terminal. The roundness and openness of the typeface also encompasses the friendly feel that Stride is searching for.