RECO

RE CO is a program from BEST BUY that encourages e-waste recycling in exchange for rewards points.

The color scheme of the logo is a subtle blend of the original BEST BUY Blue and Yellow to increase the familiarity of the program yet reinforce the awareness for recycle. The RE mark captures a handwritten feel while maintaining the precision only found in digital design. It creates a loop that reflects the concept of recycling and refurbishing. The shape of the logo mimics a light bulb and conversation bubble, which is aimed to promote e-waste awareness and stimulates smart recycling behavior.