Lyfe Foundation

Lyfe Foundation is a blockchain-based login protocol and platform that pays users with cryptocurrency for sharing user data.

FOCUS:

Identity System
Marketing Landing Site
Whitepaper
Illustrations
Animation

CONTEXT:

Freelance

TIME:

2018 Feb

Project Overview

As the need for digital security increases, blockchain technology’s advantages in this space are becoming more and more apparent. The client is creating a secure login protocol based on the Ethereum platform to safe keep user data and paying with cryptocurrency to individual users for their data. We were tapped by Lyfe to design their branding, their investor-facing landing site and whitepaper.

Logo Concept

LOGO MARK

The dots and squares on the spiral chain is a literal representation of binary code for letter L: 01001100. The two different shapes represent the dialectic forces that evolve and transform within the process and into infinite possibilities. The isometric perspective incorporates innovation yet it’s stable and grounded.

logo type

The custom logotype has a soft geometric structure that echos the foundation’s human centric and personal approach.