iTunes China

iBooks China Store Front

On Sep 29th. 2015, Apple launched iTunes China Store which included iBooks, Movies, Apple Music and Radio.

It was four months of hard work, but it was an unforgettable moment to see all of our designs come alive to a brand new store. It was a clean slate, and I was able to put my personal stamp on the project.

During the process, I worked on numbers of campaigns with localized copies and titles. I oversaw the art directions to make sure the designs were culturally appropriate while aesthetically on trend. It was extremely fulfilling because I was able to combine my knowledge of the Chinese Language and my design degree to the fullest - a real East meets West.

iTunes Extra

Following the iTunes interface specifications and Apple's Simplified Chinese Typographic Guidelines, we were able create the Chinese version of the iTunes Extra page for some of the biggest blockbusters in the world.